Likable and Dependable

Likable and Dependable Are these two tools part of your branding? Arent sure? Then theyre probably not. But why are these two traits so important when youre selling your words and not a public performance? Jane Friedman and Porter Anderson recently established a newsletter on the publishing industry titled THE HOT SHEET (http://hotsheetpub.com/). I was a Beta reader as they worked out the kinks. Its intensely smart, as would be expected from these two industry brains, but in a recent issue they addressed this issue of what readers expect in an author: The scientific finding from Nielsen: Authors, in general, are among the publics fave people in the entertainment world. Only TV and film actors score more highly with fans, which means that authors are rolling in ahead of sports figures and musical artists. Whats more, fans of authors like their authors more than fans of other types of people like their icons - even athletes are not as highly thought of Most of the authors I know fall into one of two categories: 1) They write a lot and promote when they have a new release or an upcoming event; or 2) They promote one book a lot and are slow in putting out new releases. That makes both inconsistent and less reliable, and according to that Nielsen report cited in THE HOT SHEET, makes those writers give the appearance of being less successful, influential, and dependable. So what does that mean for you . . . the burgeoning, struggling writer? It means you write and market each and every day. You appear to always be on the move, always producing, always available to the reader. Its hard, but doing otherwise these days when the competition is steep and the books cheap, will leave you in a lot of writers dust where readers wont be able to find you.