The Difference in Conducting Business and Marketing Activities between Essay

The Difference in Conducting Business and Marketing Activities between China and the United States - Essay Example The paper tells that different cultures to have different values, in addition, what might be polite in one culture could mean something different in another culture. China has a rich history in a culture that has made the business environment that is different from the U.S business culture. There is a great increase in the interdependence between countries and this has made a culture to be in the forefront especially when marketing products. Culture is the social transmission of behavior patterns beliefs and values of a particular community. Culture greatly influences how people in a specific community behave, communicate, think, and influences how people do certain activities. Therefore, culture influences how a business negotiation takes place, as they are distinct. Chinese business culture has three components the first involves the influence of culture in the nation called the People’s Republic of China. The term refers to the influence the socialistic government has on tr ade as well as negotiations. China has a well-planned legal framework, economic system, and technology improvements. In addition, the government enjoys the privileges, right, and interests of most of the big organizations. Moreover, the Chinese have a cultural component known as Confucianism and Taoism, which is about the importance of relationships, families, respect for the elderly and the hierarchy as well as the avoidance of conflict. In the individualistic American business culture, the most important thing is the immediate returns. This is what counts and managers seek to make good deals so they can make commissions and compensations. They value networking and information and are always looking for knowledge to better their ideas so that they can become competitive in the market. To have successful cross-cultural marketing, it is important to understand first cultural differences.