Lies the Media Tells Us Chapter 3 Big Pharma

Going to the commercialismtors stumbleice is never a fun experience. Probing, poking, and trying to decipher what the doc writes on your prescription great deal be confusing, however, the most upsetting smash is what goes on behind closed doors. Big Pharma, chapter 3 of Lies the Media Tells Us, explains the PR evasive action of drug companies. James Winter explains these tactics holdd to persuade doctors to use their brand. In many cases these doctors can puff free vacations, cars, front trend seating for a basketb exclusively game, and a stack of cash. The doctors that respond to these tactics argon completely unethical.Doctors contribute the responsibility to prescribe the best drugs for their patients. Although many a(prenominal) Doctors pick what gives the best gift package. Doctors contract also been known to storm drugs onto patients that may not really need it. This is due to the continual rig of guidelines. This widening is increasing proportions of the populat ion so there be much candidates that fit into the category. This is when a condition gets called a disease. The best case scenario of this is sildenafil. Viagra is for male sexual deficiency that has been shoved down Americas throat. in that location were many discrete commercials about it during day date air and more explicit commercials at night. There were also several celebrity endorsements, Hugh Hefner was canonised for being a user. What drug companies aim for atomic number 18 life-long medication users. These candidates are a gold mine for companies because they have created a dependency for the drug. other highly publicized disease is high cholesterin. The Pfizer drug political party has pushed their cholesterol pills for a decade now and all the marketing has worked. However, what they fall apartt tell you is that these pills run the risk of having more side effects than heavy cholesterol.By law these commercials need to state the side effects only when your bein g prescribed most doctors dont dwell on these facts. This is wrong when there are better natural forms available. Although Doctors rarely establish this with patients because these natural forms are very cheap or in some cases completely free. A healthy diet, naps, and some exercise are all examples of ways to lower cholesterol without taking prescribed pills. The push to instruct pills to help aesculapian problems has completely consumed our country. In my opinion I musical note that this correlates with the rise of plastic surgery.The easy way out is very customary among all ages because the time and effort that exercise or healthy diets take is not necessary when pills and plastic surgery are in reach. These pharmaceutic companies adore patients that take their medicine and dont ask questions. and what happens to the people that do? Not all doctors are shady and unethical. Nancy Olivieri and Dr. David Healy are true whistleblowers. Both have tried to get the medias attenti on to irresolute the public about unsafe drugs. Unfortunately, their good deed put them through heavy backlash and court cases.Olivieri and Healy saw their colleagues turn their backs on them and were fired. This is a tough price to pay when they were trying to do the right thing. pharmaceutic companies can get away with all of this because they have the m wizy. They pay off whistleblowers, they perform under the table deals with doctors, have multi-million dollar campaign ads for their drugs, and have celebrity endorsers. Although these tactics are very unethical there is one more that upset me the most. This is ghostwriting. Ghostwriting is a doctor that works for the drug beau monde and writes an article for a drug that gets published in a medical journal.Lots of doctors write for medical journals but what separates them is their lack of honesty. These ghostwriters dont say their affiliated with the pharmaceutical and praise the drug that the guild wants to endorse. When thes e companies get articles published about their drug its free advertising. So when other doctors testify the article their actually looking at an advertisement but they dont know it. These medical journals are supposed to be impartial and legitimate. This is undermining why these medical journals are published and taken so seriously. In my opinion this is the worst thing a pharmaceutical company can do.PR is a huge branch within the pharmaceutical company and they all have about the same strategies when a drug scandalization breaks. I feel that this is crucial to why these companies have gotten away with so much. Their first tactic is denial. Like a child they deny everything and have accused the media of sensationalism and attack their accuracy of reporting. If the scandal doesnt cod after they have three different options. First they could shutdown, this consists of claiming their is a conspiracy. sulphur option is an extrication which is hiring high priced lawyers to find an escape route or third which is purging.Purging is very interesting because they basically pick an employee in their own company, pay them to take the rap, and then tell everyone it was the employees fault. Most of the time they try to get someone that is going to retire I surmisal everyone has a price. The last option of the pharm co. is the most used. This is the compensation tactic. The drug company offers the plaintiff a large settlement as long as the plaintiff agrees there was no malpractice. This corrupt business isnt that king-size of a shock. Where ever their is a lot of money there is commonly some unethical practices. However, I feel that their money has way in like manner much control.Their funds are practically endless and they will get along with up with any lie to make more money. After recitation this chapter I thought about Obamas healthcare reform. I count on the reason why their is so much backlash is because the pharmaceutical companies are scared about the future and if they will be able to withhold these shenanigans going. I like the idea of Obamas healthcare but I know that these companies will weasel their unethical views into it. Honestly, I dont call back there is anyway to stop this unless everyone working for these companies is fired and it is started back up from scratch.