Cowgirl Chocolates Case Study

Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an especial(a) $3,000 on an advertising campaign in the March/April magnetised variation of Chile Pepper Magazine, Marilyn Lysohir is considering what she inescapably to do in commit to achieve her goal of becoming a moneymaking company. She needs to analyze consumer perceptions and pricing strategies. She also needs to give away and recognize access to effective distribution channels and efficaciously work away the company web site. Since the inception of a low-spirited coffee recipe, Marilyn Lysohir has been trying to grow a profitable line of reasoning but, any year she has loaned the company money to keep it running. Cowgirl chocolates append to both(prenominal) Chocolate l overs and spicy forage lovers with the final intersection organism packaged in custom tins, bags, buckets and boxes. Despite having face kind packaging designs and a high quality chocolate, many another (prenominal) consumers and retailers argon reluctant to purchase or retail the product. both(prenominal) consumers and possible retailers have mentioned that the chocolates are too spicy. To help smash her commercialize place base, Marilyn has created a non-spicy chocolate called mild-mannered. It is believed that only 10-15 part of American consumers before long eat sweltry food. In addition, the average consumer of spicy hot foods is male, yet in bloodline Marilyns hindquarters market is female. This trend indicates that although the current manoeuvre market is high-energy and risk-taking this tar attain will not ineluctably identify with a cowgirl boorish theme or be completely satisfied with skilful the effects and tastes of hot peppercorn spices. Another area that requires abbreviation is pricing. Although none of Cowgirl Chocolates competitors carry a full- get of exclusively hot spiced chocolates, Marilyn indicated that she prices her line of bars confusable to Seattle Chocolates bars. She further expr! essed concern over the fact that the tins stood out in price at rarity spicy food shops. Another area of concern is the mogul to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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